"Bright Summer" is the name that has been chosen for the new Addicted Athletic and Streetwear campaign. Surely, when we think of our happiest summer moments certain images come to mind - light, colour, bronzed skin and a fantastic smile that expresses the wonderful moments that one is living - probably the best of the year. The light in Africa is special, and if we add to this the the colourful items of clothing such as those included in the new Addicted collection, it makes for a surprising visual effect. "Summer is the time to fall in love, to get the best out of ourselves, to experience the best things, enjoy yourself, dream, laugh, dance.... Addicted presents a collection that will get the best out of you and will be with you during all these moments," comments Eduardo Suñer. "Three new collections that the company is presenting are the most daring ever, when it comes to the designs. For this reason we needed a strong and a recognisable worldwide image and this was why we contacted the wonderful team at BelAmi to propose this collaboration. Without hesitation they responded with an emphatic "Yes!". Working together on this project has been an incredible experience that we will never forget", comments Héctor Aguilar, Campaign Production Manager. Dylan Rosser, the prestigious international photographer, has had full creative control of the new Addicted Campaigns. This is also something new that the company is proud to present this season. The Addicted production team went to Cape Town for 6 days to work together with the gorgeous BelAmi boys on the WET ME UP! Swimwear Campaign, as well as other campaigns which will be released in the near future. Heavenly locations, steamy photoshoots and videos as well as plenty of eroticism will be the main ingredients that will keep you glued to your screens. Florian Nemec, Kevin Warhol, Adam Archuleta, Robin Michaux, Hoyt Kogan and Joel Birkin are the main BelAmi stars of the new Addicted Visual Campaign. We are positive that these images will remain emblazoned in your memory. There's more at Addicted.