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Andrew Christian's Flashback and butt lifting and contouring technology is the latest innovation in men's underwear. Built into the seams of the underwear is an invisible and comfortable lifting support that automatically lift the buttocks, making it appear much firmer and fuller. So forget the embarrassing cups and uncomfortable paddings and straps. What's Andrew's inspiration for this latest product? “Surprisingly, I was actually inspired to create this technology while at the gym and seeing how hard men work on exercising their buttocks. I just knew that there had to be a way to achieve similar results by simply wearing underwear.” Find out more click Andrew Christian