
FU e=fu8 was started by 1 Italian and 1 French-Indochine guy in NYC who wanted to create something timeless, fun, exceptionally well made at an affordable price point for fashionistas who love fashion but are not a slave to fashion or fashion victims. Fashion is meant to be used & enjoyed, true luxury today is living your life well & loving what you own & saving time to do things that are fun & meaningful to you as a person, whether it be traveling; shopping, entertaining & quality time with friends/family. e=fu8 is our trademarked formula for the Pleasure Principle; Life is short, maximize your pleasure principle.... More at FU Underwear.
